Rather than address the content of what is being said you try and dismiss it as though Marie Claire could never, ever produce an objective, insightful look at the role of women in the IT industry. And then try and excuse the behaviour with a "but sales guys do it". Nice work.

I spent years at university (at great cost) and countless long hours because I genuinely believe that this is a serious profession on par with a doctor or scientist. And I for one am sick of these stories coming up again and again and being dismissed by people such as yourself again and again.

First, I would refer you to masto's comment some ways up for a hint why I posted.

Second, I do not condone such behavior. It is flat wrong, whether done by a coder or by a pilot or salesman. A conference that lets guys get away with this without losing their credentials is at fault.

Third, I do not think that the seriousness of any occupation is a guarantee against bad behavior by its practitioners. It does not take very wide reading to encounter thoroughly bad--criminal behavior--on the part of doctors, for example.

My experience must differ from yours, but metrosexual and hippie are useful superficial descriptors for many people I encounter. I know many people who would self-identify as either. When I was completing college I also knew several people who would gladly self-identify as brogrammers. The terms do not describe freak phenomena that we can sweep under the carpet.

To me, brogrammer mostly can be reduced to spending too much attention on vanity and not enough on the well-being of others. There are many synonymous terms, but this one is valuable for its succinctness.

Are you sure you want the word to disappear as a relic of the 2000's? I ask because relic terms you suggest like metrosexuals, hippies, etc seem to have disappeared as the mainstream began to absorb their ethos.