Even if it's not software, you should learn about the relevant tech (assuming there is some). You'll have an easier time hiring talent later, you'll need less upfront costs, and investors like co-founders who have a good understanding of the technical aspects of the business.

If it's tech, but rather material cost, then crowdfunding is a good bet AFTER you have locked down a good marketing plan and secured some early traction in the form signups / commitments.

You can do tests and "fake door" type experiments to get user signups, or even commitments from potential customers to further validate your understanding of the model and relevant addressable market.

Once you've gone through that testing and validation process, try building out a small MVP yourself, or use what traction you mustered to try and recruit an equity partner with the relevant experience / network / talent necessary (and/or go get some angel money).

good luck