I care about that sticker; I don't like it. Especially with laptops, those stickers (you may get a 'Intel inside' one, too) look ugly. Removal also typically is hard, as the stickers are designed to look good for years.

B the way, I remember reading somewhere that Dell at a time compared the benefits of being in such a program with the cost of applying such a sticker, and found it wasn't worthwhile to take part in that sticker program. Anybody know whether that is true?