Re:Microsoft trashes its brand — with Apple the big winner
by kierank on Sunday April 19, 2009 @05:25PM
(#569819)
I don't have an opinion either way on this Mac/PC thing however I do think that the marketing is quite interesting.
For many years Macs have been portrayed as "cool", with all the "Mac vs Pc" adverts as well as the indirect appeal from the iPod / iTunes advertising.
Microsoft have been quite clever at counteracting this in the new adverts this in my opinion. In their adverts, they're gently nudging the idea that Macs are one step up from cool; the implication is "Macs are elitist" owing to the price differences making a purchase by "real-life people" imposible. Once this implication gets through to the majority of people, this starts to kill the trendiness factor.
For many years Macs have been portrayed as "cool", with all the "Mac vs Pc" adverts as well as the indirect appeal from the iPod / iTunes advertising.
Microsoft have been quite clever at counteracting this in the new adverts this in my opinion. In their adverts, they're gently nudging the idea that Macs are one step up from cool; the implication is "Macs are elitist" owing to the price differences making a purchase by "real-life people" imposible. Once this implication gets through to the majority of people, this starts to kill the trendiness factor.
Or am I over-analysing it?