Is the word "shit" really that big of a deal? "Give a shit" is a colloquial way of saying they care without sounding like they're regurgitating some polished corporate-speak. It's not like they called the hackers cock-juggling thundercunt scriptkiddies while telling them to "bring it" now that they've fixed the problem. There's no element of juvenility in how they said what they said, and they're not using grown-up words to call people names for the sake of it. I sense no element of posturing.

In all cases I'd rather deal with real people than whitewashed "employees". In many ways I'm glad they offended someone over the word "shit" because it means they're being at least a little true to themselves.