I have to completely agree... in many cases a classic SQL RDBMS is probably best. In some (such as single records having very dynamically shaped data, where most instances can be brought forward based on a key alone, and searches are on a few keys), NoSQL is better. In some, having data replicated from one to the other works well, one for primary records, one for search/display. I've even contemplated scenarios where ElasticSearch could be a source record. It really just depends on what you want/need from your data and searching.