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A comment on A coach is probably the highest-paid public employee in your (US) state. Parent comment

Re:A coach is probably the highest-paid public employee in y... by ry0ohki on Friday May 10, 2013 @12:45PM (#5687229)
I chose my school partly because I followed the basketball team as a kid. It's free marketing. I never heard of half of the small division III schools in my area, but all of the big state schools were on my radar because of sports.
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Re:A coach is probably the highest-paid public employee in y... by eurleif on Friday May 10, 2013 @12:46PM (#5687237)
>It's free marketing.

Expensive marketing.

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Re:A coach is probably the highest-paid public employee in y... by pitt1980 on Friday May 10, 2013 @12:54PM (#5687291)
that's a big chunk of everything,

when you buy a pop out of the machine, what fraction of what your paying for is raw material + production cost and what percentage is so the can pay for superbowl ads so the next time you're thirsty their brand is the first the pops into your head?

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