Yes but she said in that article that the money will go towards expanding the programme:

'The recognition and financial support will enable us to expand our vital research work and protect many more rural farming families from elephant invasions.'

I was friends at university with Lucy - she's amazing and the success and expansion of this work will definitely be her main motivator. She's doing it because she adores elephants and spending the money on protecting even more of them will be her main priority.

Like all 'overnight successes' (she's been working on this for over 10 years) it's the result of many years of tough grind and convincing skeptical people you have a viable idea. It's great to she's getting the recognition she deserves.

I don't understand your "yes but". I was just pointing out that the signalling being asked for in the GP comment was quite real.

Yes you are right. I was really just qualifying the original post about her getting rich. On reflection we're all making the same point that she's getting recognition and the programme is getting financial signalling of a job well done, which is great.