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A comment on Amazon was down. Parent comment

Re:Amazon was down by macleanjr on Friday May 10, 2013 @10:02AM (#5686196)
I don't recall the source, but I've seen that the loss due to downtime is negligible, and that customers return at a later time to complete their purchase.
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Re:Amazon was down by ams6110 on Friday May 10, 2013 @10:07AM (#5686225)
I'd agree for people who are buying stuff they need or otherwise are making considered purchases. I don't believe that they don't lose at least some amount of impulse purchases.
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