I hate to say this, because it always sounds like you're being an asshole, but I think it's warranted in some instances, in it's sincere form; Did you read the article before posting?
This was addressing the section towards the end, "The Exception": "among amateur wine drinkers [...], the survey found [...] a negative correlation between price and happiness".
Check the residual sugars in Menage a Trois, Apothic Red and similar wines. They get that by adding concentrated grape juice, then enough chemicals to stop those sugars from undergoing more fermentation. Lots of amateur wine drinkers love that style.
If saying this makes me an asshole, so be it.
Fair enough, I didn't make that connection. For me the main take-away form the article was that even critics have problems with repeatability and identifying what I believed to be core identifying features.
If saying this makes me an asshole, so be it.
I meant "you" in the general sense, implying I would sound like an asshole for saying it.
Most people, given exposure over years, will prefer more better wines. You can accelerate that process by tastings: 5-6 small glasses so you can properly compare wines, repeated over a few weeks. This works even if people don't know the prices, and without guidance from experts.