It's totally conscious, unsustainable revenue was our vanity metric for Referly. If you followed to Ecomom saga it was quite similar, we just pulled the plug sooner (and had no physical inventory).

As to SxSW, lol I can't deny I did enjoy taking that dig at all the attendees who should be at home working on their startups.

P.S. I've figured out you don't like me by now codex, but somehow I'm gonna win you over

Actually, I admire your courage to pivot refer.ly and I wish you all the best. I do like reading your articles but, unfortunately, I'm cursed with extreme, clumsy bluntness. That's really not as sexy as it sounds. I myself have terrible blind spots to my own flaws and failings, and I sometimes wish others were as blunt with me as I am with them. Sometimes niceties don't do anyone any favors.

Oh, those are qualities I understand all too well, so I guess we are fellow travelers. Months of curiousity satisfied.

So what are you doing to move Referly forward?

I shut it down and I'm building something new