Google loses one billion dollars per year to fraudulent ad clicks

Posted by davidw on Wednesday September 19, 2007 @03:22AM
from the cbc.ca dept.

( 1 comment | 6 points | on HN )

Re: Google loses one billion dollars per year to fraudulent ... by binnymathews on Thursday September 20, 2007 @12:40AM (#57252)

CPA (Cost Per Action) advertising is the a good solution to address this $1 Billion loss. Google just launched a beta of their CPA platform.

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