They are proud of what they're doing. Please, let people share their ideas and implementations. It's okay to rehash "older" concepts and present them to new audiences (who may not have been exposed to them).

If this isn't new to you, contribute to the conversation with additional examples or insight.

An oldie (but goodie) was on the front page today: http://www.thingist.com/item/4372/. There might be some valuable & relevant lessons to glean.