I like Ars, but today's Ars is less Anandtech and more Verge. Which is to say, they indulge in their fair share of link-baity gadget-blog-type posts. They're not beyond redemption by any means, but the sad truth is that Ars doesn't always do the kind of in-depth analysis that they once did.
While that's generally how these outfits tend to work, Ars has built a pretty solid reputation for in-depth analysis and not having link-baity headlines.