Re:NY Times To Stop Charging For Online Content
by brlewis on Tuesday September 18, 2007 @08:43AM
(#56236)
Quote:
What changed, The Times said, was that many more readers started coming to the site from search engines and links on other sites instead of coming directly to NYTimes.com. These indirect readers, unable to get access to articles behind the pay wall and less likely to pay subscription fees than the more loyal direct users, were seen as opportunities for more page views and increased advertising revenue.
End Quote
Good for them for paying attention. The growth they'll see next is more visitors coming in through blog posts. Bloggers will be more inclined to cite NYT articles now that the pay wall is gone. They'll still charge for articles 20-75 years old, but most citations will be for articles within the last 20 years.
What changed, The Times said, was that many more readers started coming to the site from search engines and links on other sites instead of coming directly to NYTimes.com. These indirect readers, unable to get access to articles behind the pay wall and less likely to pay subscription fees than the more loyal direct users, were seen as opportunities for more page views and increased advertising revenue.
End Quote
Good for them for paying attention. The growth they'll see next is more visitors coming in through blog posts. Bloggers will be more inclined to cite NYT articles now that the pay wall is gone. They'll still charge for articles 20-75 years old, but most citations will be for articles within the last 20 years.
(sorry, couldn't resist)