[nod] But we did not buy Parse to kill it!

But what exactly did you buy them for? It can't be infrastructure, you already have that. It can't be app development libraries because you already have your own. Seems plausible you want to become a storage platform for their user data, which will ultimately mean tight FB integration. I don't think Parse can survive that. You might not intend to kill it, but how are you going to use it and prevent that from happening?

I'm sure not, and that's easy to say, but you never know how things go and you can't promise with absolution that nothing will change. To a lot of devs (me included), that's scary.

You bought Parse to Facebookize it. Whether that constitutes death is a question of semantics.