Hey, I buy my furniture at Ikea, are you calling me cheap?

Seriously though, Ikea doesn't thrive because of their marketing, at least not where I live. You barely see Ikea advertisements.

Ikea is known for having a wide range of cheap and moderately reliable furniture. They're known for mostly minimalistic, generally attractive designs clearly aimed at young people setting out on their own (be it for dorms or their first own apartment or house).