This all makes perfect sense, but keep in mind that you are marketing to more than just developer customers. Your website needs to cater to journalists, curious members of the public, potential business partners, maybe investors?

And then you need to pitch journalists. They aren't going to find you on their own. If you want to do it yourself, I suggest writing direct, honest emails to journalists who have covered this sort of thing in the past. Don't worry about making it sound like a press release.