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Re:Ask HN: Startup PR - How could they get so many coverages? by rythie on Monday April 13, 2009 @07:47AM (#559668)
I'm not a expert, but, I'll would suggest a few things:

printgreener.com has a lot of information describing what they do and why. They play on green card a lot which is bound to generate interest from mainstream media where as you hardly tell the user why they would want to do this.

Also a free account allows you to view one page/30 seconds and the only version that fixes this costs $299/month where as printgreener.com costs $29 which is a one off - I don't understand the massive difference in price. Who is the target market that would actually pay $299/month for this. You need to explain this better or drop the price. To me this is the type of thing that could tend towards $0 with open source and/or a firefox plugin.

Some of their coverage goes back to 2006, so they have a first mover advantage over you.

Re:Ask HN: Startup PR - How could they get so many coverages? by alexdong on Monday April 13, 2009 @07:55AM (#559673)
printgreener.com sells software at $29 whereas purifyr.com charges for $299 for the developer API account. (Hmm, seems like I haven't made it clear enough, maybe?)

As for the "green card", yes, that's right. Their whole message seems to be geared towards this. A good execution.

"you hardly tell the user why they would want to do this." Hmmm, I think you're right. Let me think of this and give the homepage one more shot.

Thanks a lot, rythie.