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A comment on Is It Journalism, or Just a Repackaged Press Release? Here's a Tool to Help. Parent comment

Re:Is It Journalism, or Just a Repackaged Press Release? Her... by dspeyer on Tuesday April 23, 2013 @11:30AM (#5595730)
No, it just requires the PR person to send the press release to the journalist without posting it publicly.
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Re:Is It Journalism, or Just a Repackaged Press Release? Her... by TeMPOraL on Tuesday April 23, 2013 @11:47AM (#5595861)
The point is (at least in terms of detecting submarines), that they send the same press release to many different "journalists", making it easy to cross-correlate different stories to see that they all are based on the same internal document.
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