Re:CipherCloud Responds to the Crypto StackExchange Controversy
by rdl on Monday April 22, 2013 @02:11PM
(#5590831)
People should learn from their example.
I'm not sure if it's that they have no PR experience in the company, or just don't consider StackExchange/HN/Reddit to be worthy of a serious effort.
IMO, this is the kind of thing founders should handle personally once it happens. Maybe guided by a PR person or an investor, but a founder giving an adequate response gets graded on a curve, and is thus a lot more effective than a completely polished PR/marketing person.
If instead they had entered the discussion with a sliver of respect and honesty it would have been great. Instead many people have been introduced to them via a negative and untrustworthy atmosphere, this has certainly tarnished their reputation. Despite what they say not all exposure is good exposure.