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A comment on The rise and fall of AMD: How an underdog stuck it to Intel. Parent comment

Re:The rise and fall of AMD: How an underdog stuck it to Intel by ebbv on Sunday April 21, 2013 @11:53PM (#5587692)
> I'm guessing Intel offered some sweet sweet long term deals to keep AMD out of the picture.

I don't know whether Intel under bid AMD's pricing or not.

What we know Intel did do, though, is that they ran a marketing blitz of Intel Inside ads so that when consumers went to buy a computer and saw "AMD" instead of "Intel" they reacted negatively. Based purely on the marketing, customers would view the computer sporting the "Intel Inside" logo as the premium product.

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Re:The rise and fall of AMD: How an underdog stuck it to Intel by uchi on Monday April 22, 2013 @12:33AM (#5587784)
Methinks they did a wee bit more than that.

http://www.nbcnews.com/id/33882559/ns/business-us_business/t...

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