Razer will not cancel 90%-off test coupons

Re:Razer will not cancel 90%-off test coupons by somesay on Saturday April 20, 2013 @09:50AM (#5581384)

I don't really agree that this is a good way. 90% discount is obviously a mistake and it is more than their right to cancel those orders. I would fully understand that.

Processing those orders doesn't seems that fair to me. Same rare people get 90% (!) off, all others don't. And FCFS isn't a cool, really fair principle. It is often used, because it is easy to implement and doesn't require more information than just time.

Also I expect the rate of people who ordered just because it is cheap and have no real appropriation is pretty high on that discount. Not talking about people who just wanna resell it on eBay.

What else could they have done?

  * Make a general discount (e.g. 10-30%) for all potential 
    shoppers for the next weeks.
  * Spend the lost money for development
  * Hire more people
  * Donate it to charity
  * Make a challenge in any fair way. Again, time and 
    reaction is a pretty unfair criterion.
  * Sponsorship
  * ...

Again, FCFS is some type of fairness, but I think a pretty bad one.

Also not sure if this is real marketing. Are their clients really that community based and speaking about such thing? Aren't more just angry because they hadn't the chance to use the opportunity?

Facebook comment (from source): "Well that's absurdly consumer friendly"

TL;DR: If you give some customers 90% discount for no reason, it means unfair prices for all others. Is that really consumer friendly?

[ Parent | on HN ]

Re:Razer will not cancel 90%-off test coupons by resu_nimda on Saturday April 20, 2013 @03:27PM (#5582515)

Umm this really isn't some big "FCFS" business strategy. They never intended to "give some customers 90% discount for no reason." A glitch happened, some people got lucky, and they honored it. I think you're reading too much into it.

Check the next comment on that post, a guy cancelling his order and redoing it at full price. It really is a strong community of enthusiasts.

[ Parent | on HN ]

Re:Razer will not cancel 90%-off test coupons by blairbeckwith on Saturday April 20, 2013 @10:21AM (#5581475)

Who said anything about fair? This is a business, not a charity.

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Re:Razer will not cancel 90%-off test coupons by netc on Saturday April 20, 2013 @02:58PM (#5582426)

Fairness is what perceived by consumers or customers. Remember the episode of Apple decreasing the price of iPhone by $200.

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