Thanks for your input, I'll have to pick that book up. I read that 40,000/100 post a day or two ago, definitely worth the read, but it doesn't fit my scenario. My company has been in the industry for over a decade, I've been working in the industry for nearly 20 years. I have paying customers who use the system I built and would pay more for the system I am proposing. A company that is offering just 1/4 of the SaaS system I want to build is charging $1,000 - $5,000 a month per client.

I also own a few websites that are in the industry, one is 1st page in Google for most the key words/phrases. I can get the traffic. I have a database of tens of thousands of current users that would be easily assimilated into the new system. Someone is going to build this system or one like it eventually, the need is there.