But people will say and do different things substantially by how it is presented. "Would you carry around a device that lets a company track your location 24/7?" will get people to answer "no" who have a cell phone in their pocket. If you had asked the general population 10 years ago if they would give a company a list of all their friends, their hobbies/interests/religion/political beliefs and all their photos they would have shouted no, of course not, but they do that with facebook today.