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Re:I dropped over 40 grand when I could have spent $100 by Samuel_Michon on Thursday April 18, 2013 @01:45PM (#5571964)
“We ran a contest (prior to the survey) that required contestants to submit their body measurements. [...] We threw quite a bit of money and traffic and the contest and we saw almost no engag[e]ment.”

You’re a new website with zero brand recognition. If you had promised a free Cadillac in exchange for someone’s home address, you probably would have seen the same level of engagement. That doesn’t mean people don’t want to receive free luxury vehicles, they just don’t trust you with their data.

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