Perfect corporate tombstone material.

You're right. You shouldn't have to. But you do. Squidoo is the rare exception. For every Squidoo, there are hundreds of companies whose projects failed miserably because someone dropped the ball somewhere.

The programming is often the easiest part of a big dev effort. People often overlook the specification, design, project management, testing, scaling, security, etc., etc., etc. In the theoretical world (and mainstream media), these things somehow take care of themselves. In the real world, we know better.