When 9/11 hit my first thought was, "Travel is really going to suck now." When the Bali bombing hit, I thought, "I've been to that bar, holy sh*t!" This time around I'm thinking, "I know some people who were running."

Reaction to issues is tied to how much you can personally relate to the victims. It's also why 2 people dying in a stream in your neighborhood seems so much more relevant than 100,000 people dying in an earthquake halfway around the world.