Well, calling a spade a spade... Our point is, that when you opt to receive certain content (like say, goals or runs being scored in sports) you're more likely to value a brand for providing this info than one simply spamming you with adds. It's up to the company sending you push to send you only push you want to receive, otherwise it's just spam which might make you a former customer. We only supply the tech, companies/individuals decide what to do with it.

But most companies won't bother with differencing, that's the problem.