I had the same thought when I saw the obvious product mention and link. They've built a page which is destined to get many inbound links from high ranking sites. This page has exactly one outbound link (to Hidden), and a clear topic of laptop theft.

Real or fake, it's going to help Hidden's search traffic.

[Edit: Also, how many people really set up a separate blog just for a specific event like this? Setting up free blogs like this with very very narrow topic is yet another extremely common black hat SEO trick]