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Re:Backlift (YC W12) Launches A Back-End Service For Front-E... by adrianpang on Wednesday April 10, 2013 @03:30PM (#5527494)
* disclaimer: I'm working on a service that's an entry into this space as well *

I believe the customer pain is that for many applications, it takes many iterations before the product takes off -- and for non-developers, who have to hire developers to implement each iteration, it could be cost-prohibitive to get to the take off stage. Easy application prototyping and MVP developing products allows agility in fine tuning ideas to make sure it meets a need, before spending the money to hire a developer and implementing the final, more optimized version.

It's also advantageous for developers to use these products as well -- not only is it faster to develop (no need to learn a ton of APIs), it's also easier mentally to change the product to suit a business need (after all, it's easier to toss out an afternoon's worth of work than 2 weeks', if needed)

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