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Re:AppGratis pulled from the App Store. Here’s the full story by ableal on Tuesday April 09, 2013 @03:41PM (#5520687)
> You usually want a LTV of 3:1. So your LTV would need to be [...]

Lifetime value of a customer ? ( http://en.wikipedia.org/wiki/Lifetime_value )

Re:AppGratis pulled from the App Store. Here’s the full story by kevingibbon on Tuesday April 09, 2013 @05:20PM (#5521479)
yep.