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Re:We Can Do Better by jiggy2011 on Friday April 05, 2013 @08:25PM (#5501912)
I imagine some mixture of.

1) They own a number of franchises that had lots of fanboys before EA got them. The fanboys cling to the hope that EA won't screw it up.

2) They own a lot of sports franchises and in some cases have the only games which are officially licensed by the sporting bodies.

3) There are lots of newer , younger and older casual gamers who have completely different expectations about what they want from a gaming experience.

4) They advertise their games a lot , all over the place.

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