Just read the link and decide for yourself. I encourage you to give it a shot. Stronglifts 5x5 is very far from deserving of the bravado accusation you make. You start out on this program with a humble empty bar and work your way up. There's no bravado, no flash, no rock hard pump you up crap. Being suspicious is healthy, but read the actual content on either Stronglifts 5x5 or Starting Strength before you criticize their content.