It turns your Android phone into Facebook. I'm amused by the App Launcher description: "Get right to Facebook, Instagram and other essentials". Because the only reason I use technology for social media things...

But to be fair there might be a certain demographic for which this makes sense. And in many ways it's a lot like what Microsoft is trying to do with Windows Phone (but I don't know how successful that is).

The product seems pretty cool even though I'd never use it.