That's the key—I think video content providers are not going easily into this new world. I'm sure Rdio/Vdio, Spotify, and others would love to provide a similar service to how music offerings work today, but the content providers will not have anything to do with it.

It's really sad. So shortsighted. The first company to do this right will bring media into the future and revolutionize the industry. The profits to be had are insane, and they're going down the drain.