Re:Unicorn Tears, Eh?
by pmjordan on Monday April 06, 2009 @01:30PM
(#549205)
It seems clear that Microsoft’s stance on the Mac’s sales growth is that there’s nothing wrong with Windows or right with the Mac, but rather that there’s something wrong with Mac users.
So by declaring that they do not like mac users, where does Office for Mac come in? What about mac users who are contemplating switching to Windows? (they must exist, surely?) Aren't they going to be put off by this sort of negative advertising?
So the target demographic of these ads is existing Windows customers, to try to persuade them not to jump ship. Desperate.
(note: I haven't actually seen these ads, I don't think MS advertise on Austrian television)
So by declaring that they do not like mac users, where does Office for Mac come in? What about mac users who are contemplating switching to Windows? (they must exist, surely?) Aren't they going to be put off by this sort of negative advertising?
So the target demographic of these ads is existing Windows customers, to try to persuade them not to jump ship. Desperate.
(note: I haven't actually seen these ads, I don't think MS advertise on Austrian television)