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Re:Douglas Hofstadter has a new book by erikpukinskis on Wednesday April 03, 2013 @07:14PM (#5489936)
This goes way back before 2000. See George Lakoff and Mark Johnson’s 1980 book, Metaphors We Live By.
Re:Douglas Hofstadter has a new book by gyepi on Wednesday April 03, 2013 @10:04PM (#5490517)
> See George Lakoff and Mark Johnson’s 1980 book, Metaphors We Live By

I highly recommend this book! You'll find yourself nodding in agreement at one line and then realizing that you're agreeing with a deeper truth than you knew. At the very least, you'll start reading newspapers at multiple levels.