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Re:Amazon to no longer pay for paid search referrals by jrockway on Monday April 06, 2009 @10:19AM (#548856)
Q: Was Amazon’s policy on bidding on words such as “amazon,” “endless,” or “kindle” changed? A: No. Associates are still prohibited from purchasing or registering Amazon’s proprietary terms such as “amazon,” “endless,” and “kindle,” and misspellings of those words) to send traffic to any site. Please refer to the Operating Agreement for more information.

This sounds questionably legal. If I write a book about the Kindle, I can't buy a search ad to advertise it?

I really like Amazon, but not when I read things like this.

Re:Amazon to no longer pay for paid search referrals by jonknee on Monday April 06, 2009 @10:31AM (#548884)
You can buy a search ad to advertise it, you just can't be an Amazon Associate. Google has rules against trademarks anyway, which could be used if you really wanted to break their rules.

http://www.google.com/tm_complaint_adwords.html