What do you mean by "afraid of HTML"?

I haven't used this yet, so bear that in mind, but to me this seems to be something that is more expressive than html (I meant String) concatenation. That leads, in my experience, to better maintainability and thus less worries in the future.

Whether this impacts JS performance enough to be a problem, I don't know and don't have the time to test right now.

Edit: words are hard... I accidentally a few of them.