Unless we know what the spending is on, it's impossible to evaluate that. But good point. If the growth in spending is on sales side, then maybe so. If the growth in spending is tied to tech / product evolution and associated growth in market reach, it's a good thing probably.

It's one of those things where you can't evaluate the area of the fractal problems. You could drill in more and more, but at the end of the day it's never obvious. Or at least the biz circumstances that are obviously good or bad are kinda rare. I think.