Point 1) is important because due to the legislation in UK, students are obliged to scan their ID card at the barcode scanner in class to certify their presence at lesson. Just like employees at the supermarket. I feel that our system frees them to have to do that. The student positions are not visible unless there is an emergency and even in that case realtime viewer does not show any data on whom the student (or lecturer) is. It just shows to the firefighter that there is someone at the second floor in room 3A.
For what concerns point 2) you can think that we used anonymized positions as GPS navigators backend use the device traces to generate data about traffic jams, map corrections and so on. This data is used to improve campus life as it gives an idea how to distribute resources optimally. I remember that I was very frustrated as a student when I never seemed to find room in a computer lab while the classes adjacent where always very busy.
As CEO, you should note that your comment completely repositioned my attitude towards your product. This is because your website is clearly aimed at decision makers at universities, whereas all I (a student) saw was a system conducive to draconian monitoring system. You should probably make your site more clearly demarcated. At http://beestar.eu/insight/learning-analytics it seems as if about half the points are targeted at students while the other half at educators. It seems slightly mismatched. And you also don't mention how this system could improve safety (I see the benefits of the firefighter case now that it's been explained)
But, I have a huge philosophical disagreement with the (education) product that beestar offer. I am a university student, and the freedom and independence that comes with being a student is invaluable. I transitioned from the narrowly rule-bound high school to the liberated, independent university life. I feel it is my responsibility and mine alone for my attendance. I would feel like I was back at school if my attendance was monitored. So many universities are places that engender freedom of thought, movement and expression. It seems as if this "were you there?" Big Brother system stands in opposition to the liberty offered by universities. The system that can offer you freedom unlike in any other institution instead clamps down on you, Theory X style [2]. If I were to attend a university using this system, I would feel less free than I do now. I don't think that removing someone's freedom to guarantee attendance is a worthwhile payoff for the education they'd be receiving
[1] www.theatlantic.com/technology/archive/2012/09/how-google-builds-its-maps-and-what-it-means-for-the-future-of-everything/261913/
[2] http://en.wikipedia.org/wiki/Theory_X_and_Theory_Y