Re:Tesla Unveils New Finance Product
by guelo on Wednesday April 03, 2013 @12:49AM
(#5484303)
Whatever the hell it is you're talking about with mindshare and flops in peoples minds, I'm pretty sure GM and Nissan have sold a lot more electric cars than Tesla.
[ Parent
| on HN ]
But they're not desirable in the same manner. You need desire when it comes to lifestyle objects like cars. It's what keeps people interested.
The Carolla and Camry are successful only for their intense desirability, it's true.
You might need desire. What I (and millions of ordinary people) need when it comes to cars is a cost-effective solution, which means resale value, parts, cost, petrol etc. Desire comes last.
Re:Tesla Unveils New Finance Product
by AriFerreira on Wednesday April 03, 2013 @10:56AM
(#5486413)
Agree - Tesla taps the passion of the die hard enthusiasts. The range and performance of the Model S is comparatively exceptional to that of the Volt and Leaf. Model S is sexy and exciting and I WANT to drive it, I don't simply concede to drive it as a best option.