Re:LevelUp is Down to Half Its Former Headcount, and Needs t...
by xoail on Tuesday April 02, 2013 @02:54PM
(#5481362)
Mobile payments is such a hard push right now. It might be useful to both merchants and consumers to jump on board but man the technology barrier is the killer in getting anyone comfortable using it. We are toying around the idea of mobile payments at carddrop running some pilots and I admit its disappointing despite the advantages advertised. The only company that could find Okay success is Starbucks through their prepaid mobile card. Even Google wallet seems to be struggling. I've seen LevelUp in couple of stores and I made sure to ask how often people use it to pay and the answer is always almost never.
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