Google is not amoral in that sense; it's an ideologically-driven organization consisting of people, led by leaders who are also people. Those people make moral judgments, and, contrary to the claims in the article, a great deal of Google's path has been shaped by those moral decisions, including the decision to engage in China. (I think they made the wrong decision there, but I might be wrong, and in any case the moral calculus figured quite explicitly in their discussions.)