Look, once upon a time you would see a few april fool's jokes, and they'd be funny, and you'd laugh, and good times were had.

These days, every single company absolutely has to send out a "press release" or "product announcement" or "feature enhancement" or other crap, and all of them have been designed by boring marketing departments at boring companies, and vetted to be as non-offensive and boring as possible, and still, people discuss them and send the links around.

Moderation. It's a virtue.