Re:How Geico Wastes $90MM a Year on SEM
by tomkinsc on Friday April 03, 2009 @10:15PM
(#545950)
This is largely unrelated to the content of the article, but as a community of intelligent individuals, can we make an effort to avoid TLAs (three-letter acronyms?)
It would be helpful for the uninitiated to have acronyms spelled out. For those of us in the physical sciences, "SEM" is generally understood to mean "scanning electron microscopy." While this is obviously not the case of Geico's search engine marketing (surprising that they have a daily search advertising budget of $244k!), disambiguation would be helpful.
It would be helpful for the uninitiated to have acronyms spelled out. For those of us in the physical sciences, "SEM" is generally understood to mean "scanning electron microscopy." While this is obviously not the case of Geico's search engine marketing (surprising that they have a daily search advertising budget of $244k!), disambiguation would be helpful.