Years ago I worked at a gas station, one night they sent down 2 Miller Lite girls to do promo. If you bought a case of miller light you got to take your picture with the girls and got a free magnet etc. They were there for one hour before moving on, we emptied our entire stock of Miller in that hour.Guys were coming in for weeks asking about when they'd be back. "Horndogging" or not, sex sells and it isn't going anywhere.