Think you are missing the point, the women in question are not "booth babes" but women dressed in street clothes doing promotional work. My gut tells me that the pool of applicants for these jobs skews attractive female.

And my several years of experience that involved hiring actors and models tell me that there is an endless supply of pretty people of either gender happy to wear a variety of outfits.

Sure attractive males are cheaper to hire, but how does their ROR compare? I find it hard to believe they are not cheaper for a reason.

Oh I agree on the ROR. I was addressing the silly notion that there is anything remotely hard about finding he-babes to do promotional work. If you are going to say, screw any moral considerations, I am just going to do what's best for my bottom line, that's fine... it's the dishonesty that I find distasteful.