The genuine goal of the project is to simplify the process of mass collaboration. The command-line junkies can use it as a tool to seamlessly extend certain parts of the project out to the public. Artists without any collaboration or development experience, scattered around the globe, can within a minute set up a virtual studio to collaborate on their animation project. It could be used by high school kids to create a digital scrapbook. There are tools available to do all of these things, but I think it is still a lot more difficult than it should be. I've seen many projects with potential vaporize simply because it was a lot of work just to keep all the pieces together.